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Chances are... you are looking at yours right now.
They are--quite literally--everywhere. US President Barack Obama admits he cannot live without it. Oprah Winfrey, reigning queen of daytime TV, declared on air that the BlackBerry is one of her "favorite things." BusinessWeek put the case for owning one bluntly in an article entitled simply: "No BlackBerry. No Life.”
Launched in 1984 with a $15,000 parental loan, co-founders Mike Lazaridis and Jim Balsillie have propelled Research in Motion (RIM) into one of the largest and most profitable companies in the world. The reason: the Blackberry. RIM sold more than 50 million BlackBerrys by 2009 and sales of the handheld devices generates annual profits in excess of $11 billion.
BlackBerry: The Inside Story of Research in Motion is National Book Award winner and bestselling author Rod McQueen's fascinating and absorbing biography of not only the device's incredible popularity, but a behind-the-scenes glimpse into its origins and development... and the geniuses who were its inspiration.
- Sales Rank: #3789638 in Books
- Binding: Hardcover
Review
“The story of Research in Motion is undeniably compelling and genuinely inspring.”--Quill & Quire
About the Author
Rod McQueen is?the author of the National Business Book Award winner Who Killed Confederation Life? and many other award-winning books. He lives with his wife in Toronto.
Excerpt. � Reprinted by permission. All rights reserved.
Excerpt from the Preface of
BlackBerry:
Welcome to the Revolution Mike Lazaridis moves to the microphone with the
easy self-assurance of a successful inventor whose creation, BlackBerry, is as well known in the family room as the boardroom. As he looks out at the shareholders attending the July 2009 annual meeting of Research In Motion (RIM), he knows that he has a room full of happy investors. The market capitalization of the firm ? the number of shares times the per share value ? is $43 billion, making RIM three times bigger than Motorola, a major competitor founded in 1928, more than half a century before RIM’s brave beginnings in 1984 as a two-man shop on borrowed money. Share price has recovered to $75, more than double the levels reached during the global financial crisis that battered all companies six months earlier. At the peak of his powers, Lazaridis is one of thoserare people in business who rightly deserves to be called a genius. “It’s a privilege to work with experts every day,” he said, referring to RIM’s 12,000 employees, including 5,000 in research and development, up from a total of only 100 employees in 1997. “We knew we were building a company for the long term,” he said. “We’re just absolutely obsessed with customer quality, the reliability of the product, and the value we’re providing the carrier, the enterprise, the IT manager, and the user. You turn it on and it just works,” he said.The device works so well that the company sold 50 million BlackBerrys by January 2009, half of those in the previous year alone. BlackBerry commands a 55 per cent market share of the U.S. smartphone market, and a 21 per cent global market share, as Research In Motion increasingly becomes the first choice for the world. RIM has also become Canada’s most valuable tech company with annual revenues of more than $11 billion and annual growth of 84 per cent, a meteoric rate usually reserved for start-ups. In fact, Fortune Magazine ranked RIM at the top of its 2009 list of the 100 Fastest Growing Companies in the world and RIM’s ranking at the top of the 2009 “Tech 100” list published by Canadian Business magazine illustrated RIM’s tech titan status in Canada with a market cap that was actually more than double the combined value of the other 99 publicly traded Canadian technology companies on the list. And according to a Millward Brown brand study, the BlackBerry brand value grew 390 per cent in the past year and is now worth $28 billion, ranked as the sixteenth most valuable brand in the world and tenth in North America. In just ten years, the BlackBerry brand grew from cult object to icon status and ranks higher than other household names such as Intel, Amazon, American Express, Disney and Pepsi.
Most helpful customer reviews
2 of 2 people found the following review helpful.
I guess more research was needed, rather than more compliments.
By Johnno
How could a journalist with 30 years experience publish a book in 2010 that completed missed Blackberry's looming crisis?--not even a sniff of it? The last chapter dismisses Apple by basically saying that there is no company, not Microsoft, not Palm, not Apple, that has ever or will ever come close to killing Blackberry. Oops!
2 of 3 people found the following review helpful.
Overall, a decent read
By R. Pokkyarath
I've always been fascinated with RIM; not sure why, it's perhaps due to a perception I have that RIM has depth, both from a technological and business standpoint. I've long stopped reading books that chronicles the rise of companies and have walked right past bookshelves that proclaim the arrival of new giants like Facebook and Twitter, but, RIM, of course, is different and I had to get it.
Now, the book is good and it starts well. It does give an 'inside story' about the company and does a fairly good job of providing an overview of the company right from pre-inception to where it stands towards the end of 2009; it covers the early business approach, the financing aspects and transitioning as a major player with the introduction of BlackBerry. However, towards the end it gets a little light and fluffy, if I may say so. I would have preferred to read more about the technological challenges RIM overcame (there are pieces here and there such as the single mail box problem, Show Low project) and a bit more about how they successfully navigated the market with all those big guys around. Personally I would have preferred the last few chapters compressed into fewer pages; for example, I mean, I wasn't really that interested in knowing all the specific charity contributions of the early team members; so instead of enumerating that it would've been better if something else had taken its place. But, in overall, it does give you a picture about how RIM became what it is today. If you are part of the Black Berry cult you might like it more since there is a lot of emphasis on the personalities.
PS - Einstein's notion of God is a bit different... "I do not believe in a personal God and I have never denied this but have expressed it clearly. If something is in me which can be called religious then it is the unbounded admiration for the structure of the world so far as our science can reveal it."..."I believe in Spinoza's God who reveals himself in the orderly harmony of what exists, not in a God who concerns himself with the fates and actions of human beings."
I'm not expressing an opinion one way or the other here, but the author has tried to draw a parallel between Mike's faith and Einstein's thoughts about reality
1 of 2 people found the following review helpful.
Business libraries need this!
By Midwest Book Review
BLACKBERRY: THE INSIDE STORY OF RESEARCH IN MOTION tells of a generation enamored by their Blackberry smartphones - and follows its history from its modest appearance in 1999 to how it became one of the most popular and famous technology gadgets in the world. Research in Motion is the company behind the BlackBerry's marketing program - and this follows its rise and the key influences of two leaders who have set business industry standards through their efforts. Business libraries need this!
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